To generate the noise and awareness of the Formula E Hong Kong. To educate public with the technology and content of Formula E Hong Kong. To drive traffic to the Formula E Hong Kong event. To create local summer festival in city in July.
Venue: The Observatory Wheel, Harbourfront Central
Footfall > 20k media coverage > $1M
Partners: HKT, The Club Vendor List: Beerliner, Café De Paris, Bombay Dreams, Boomshack, BRICK LANE, Dim SUM Icon, NICEPOPS, Bilibala
Date29-30 July 2016