Background: To generate the noise and awareness of the Formula E Hong Kong. To educate public with the technology and content of Formula E Hong Kong. To drive traffic to the Formula E Hong Kong event. To create local summer festival in city in July.
Date: 29-30 July 2016
Venue: The Wheel, Central
Footfall: 20,000+ (2 Days)
Media Coverage: HK$1M+
Partners: HKT, The Club
Brand: Beerliner, CafÈ De Paris, Bombay Dreams, Boomshack, BRICK LANE, Dim SUM Icon, NICEPOPS, Bilibala
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